Define your brand.

Have you defined your brand?

Brand clarity is essential in moving your organization, initiative or campaign forward. Without a well-defined brand, staff are forced to create their own narratives and external audiences are left to form their own conclusions about who you are and what you do.

Brand definition isn’t an impossible challenge. First, there are a series of key aspects like purpose, mission and vision that need to be considered and agreed upon by key leadership. From there, the findings should be shared with all staff and serve as the foundation for future communications.

Reach out if you would like to discuss your brand needs, or download the worksheet below and give it a try. The questions are easy, but agreeing on the answers is sometimes hard.