A new name, brand strategy and visual identity rooted in this recording studio’s commitment to their Takoma Park, Maryland neighborhood and the Mid-Atlantic music community.
A range of possible names were generated through a collaborative naming workshop. Charting prospective names against the four quadrants of location, service, aspiration and abstraction helped to narrow the focus. The subsequent naming recommendations document combined front-runner names with possible alternates and available URLs.
With a distinguished track record that spans generations and genres, an organizational restructuring signaled the need for this studio to take stock of their brand position. An all-hands brand workshop provided space for the team to determine their defining characteristics, shared mission and vision for the future.
The new mark positions the studio as a safe space to capture artists at their best while the friendly typeface reinforces the relaxed environment created by this team of seasoned professionals.